The information architecture (IA) of your site is the foundation of its UX and SEO. Without an optimized IA, a site is difficult to navigate and understand by both end users and search engines. Here are the key components of a great IA.
Take the guesswork
out of content marketing.
Our content intelligence platform gives you data-driven insights on what content you should create.
Identify what matters most to your audience
Don’t guess what your audience wants. Our content intelligence platform gives you data-driven insights to understand the individual topics that drive inbound traffic, engagement, and conversions on your site.See how you do it
Benchmark your competition
Analyze what content works for your individual competitors, not generic industry data sets. Discover the content gaps you have where your competition is beating you. Benchmark your content versus your competition topic-by-topic.See how you do it
Create data-driven content strategies
Build your content strategy on a foundation of content intelligence. Identify the topics that drive your audience through the buyer’s journey from awareness to conversion, fill your content gaps, and create content about underutilized topics in the industry to outmaneuver your competition.See how you do it
Measure your content marketing success
Our content intelligence platform is continuously updated. See how your content strategy is performing over time to prove your success and make adjustments. Identify new trends as they happen and watch for competitor pivots in near real-time. All from one platform.See how you do it
Great Content Marketing Doesn’t Just Happen
It’s built from great content intelligence and competitive insights.
Getting the data you need to create and optimize a great content marketing program should be easy, cost-effective and near real-time. That’s why the best content marketers choose Ceralytics to create data-drive content marketing programs that work.
“Stop wasting time on ineffective content. Ceralytics helps content marketers identify the topics that matter to their audience.”
Jay Baer, NY Times best-selling author & President of Convince & Convert
What content marketing experts are saying about Ceralytics
“I’ve been waiting for a tool like this. Ceralytics not only identifies what content your audience truly values, it gives you the insights to create content that converts to real business results.”
Chad Pollitt, VP of Marketing at the inPowered
Ceralytics in the news
The impact content intelligence solutions like Ceralytics are having on the future of marketing.
Tomorrow’s technology is available today, and early adopters of technology like Ceralytics can get a head start on their competition.
Out of over 7,000 marketing tools, Chad Pollitt names Ceralytics as one of the top 11 tools he uses.
From the Blog
Native ads that look and feel like regular content on a site are not new. But are they still relevant? Or have they simply replaced most advertising?