Utilize competitive intelligence to gain a complete view of the topics your competition is using for positioning, and how well each of those topics are driving traffic to their sites. Using these insights, you can identify current gaps in your marketing, as well as opportunities to leap past your competition.
How does your content marketing program compare to your competition's?
Identify content gaps
What is the competition doing better than you? Ceralytics identifies where your competition is currently gaining traction, allowing you to adjust your content marketing strategy and regain your competitive edge.
Benchmark against competitors
Outmaneuver the competition with insights about topics that both you and competitors use to reach your audience. Ceralytics compares the popularity of this content common ground, enabling you to determine how to strategically invest your resources.
Identify your differentiators
What’s working for you that your competitors haven’t caught onto? Ceralytics identifies the valuable, unique topics you cover, so you can double-down on your marketing efforts in those areas or use them as a differentiator in other marketing activities.
Stay a step ahead of the competition
Ceralytics gives you in-depth insights about the topics that are resonating not only on your site, but all of your competitors’ sites as well – often giving you intelligence about your competition that they aren’t even aware of.
Capitalize on opportunities your competitors are missing.