The content marketing newsletters that every content marketer needs now.

Gaining traction in content marketing is getting harder and harder every year.

As content marketers, we need to stay up-to-date on the latest trends, what’s working and not working, and the latest research that can help us stay ahead of our competition.

There are a lot of marketing newsletters out there, but we wanted to pull in those newsletters that really knock it out of the park for content marketers. These content marketing newsletters provide education, research, personal insights, and entertainment – making staying up on the latest trends easier, and more fun.

Here are our picks for the top 13 newsletters in 2018 (ranked alphabetically):

Ann Handley’s Newsletter

Content Marketing Newsletter - Ann HandleyIf you’re not familiar with Ann Handley yet, go buy her book Everybody Writes – it’s one of the best things you can do to make yourself a better writer. Then subscribe to her newsletter. Each newsletter is completely original content that she only shares with her subscribers. 

Content Marketing Institute

Content Marketing Newsletter - CMICMI is the defacto standard for content marketing newsletters. If you have a content marketing title, I believe you’re required by law to subscribe (not really).

Convince & Convert ON

Content Marketing Newsletter - Convince & Convert ONJay Baer’s ON newsletter cycles through the topics content marketing, social media, amplification, and social customer service. All relate to content marketing audiences. The Convince and Convert crew does an amazing job at pulling together some of the best stuff that happened during the week and digesting it into a single content marketing newsletter.

CopyBlogger

Content Marketing Newsletter - CopybloggerCopyBlogger has one of the largest subscriber counts in content marketing. The content focuses primarily on best practices in content marketing and writing. Some features are only available to members of Authority, Copyblogger’s closed community.

DigitalMarketer

Content Marketing Newsletter - DigitalMarketerThe team at DigitalMarketer creates solid content around all aspects of marketing, from product positioning through advertising. Their newsletter is a brief of articles they’ve published, along with other freebies.

The Full MontyContent Marketing Newsletter - The Full Monty

Brain+Trust Partners’ CEO, Scott Monty, writes this great newsletter that goes beyond content marketing, often diving into the latest news happening in the world of social, AI, data analytics, and sometimes politics. Scott also shares his take with people on these top stories.

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Content Marketing Newsletter - Grow by Mark Schaefer

Mark Schaefer coined the term “Content Shock” back in 2014. He predicted correctly that content production would surpass content consumption. Aside from predicting the future, Mark also covers content marketing, social media, and the impact technology has on communications and human interaction.

Marketing Land

Content Marketing Newsletter - Marketing LandMarketing Land covers all of the latest news in marketing as well as best practices in content marketing, social media, SEO, advertising, and marketing strategy.

MarketingProfs Today

Content Marketing Newsletter - MarketingProfsThe content team at MarketingProfs does some amazing work – led by the previously mentioned Ann Handley. Their daily newsletter pulls together their site’s new content into a simple newsletter.

Moz

Content Marketing Newsletter - MozArguably one of the best places to learn about new trends in SEO, Moz has been dishing out great content through their community for over a decade.

Relevance Weekly Insider

Content Marketing Newsletter - RelevanceChad Pollitt’s weekly newsletter focuses on a single topic each week, which Chad goes into detail on. Then, he pulls together some of the best stories from Relevance.com that week.

Sketchalytics

Content Marketing Newsletter - SketchalyticsInstead of focusing on best practices, our own newsletter focuses on education. Sketchalytics is a single micro-lesson in marketing wrapped up in a single sketch, delivered to you each week.  Each micro-lesson is about a topic that may be commonly misunderstood or very new to content marketers, and is explained in plain English.

UnMarketing

Content Marketing Newsletter - UnMarketingScott and Alison Stratten write the UnMarketing blog and co-host the UnPodcast. Their focus is on sharing best (and worst) practices on how to market to people in ways in which you yourself would like to be marketed and engaged.

Unthinkable

Jay Acunzo gave Ceralytics the kick in the pants we needed to start something unique with our newsletter in his video, My Email Newsletter Sucks. Jay’s unique newsletter focuses on storytelling and being better than best practices. He drives home lessons that help us all be better marketers and human beings.

Any that we missed?

Which content marketing newsletters can you not live without? If there are any that we missed, let us know below!

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