What is a chatbot? These computer programs are designed to understand user requests and provide a natural-sounding response. Learn how they benefit digital marketing.
While it sounds complicated, machine learning actually uses three straight-forward methods for “learning” something. Let’s dive into these learning models to see how they differ and which one may be a good fit for your data.
Are you using the right keyword difficulty metric? You may be surprised. Keyword difficulty is an estimate of how hard it is to rank for a specific keyword in search results pages. Learn how to use it properly.
Getting a firm understanding of your CLTV enables you to make better decisions on how much money you should spend to acquire new customers.
The percentage of customers who leave your business over a specific time period is your churn rate. Here’s how to calculate it and what it means.
A redirect is a way to tell browsers and search engines that a page has moved. Here’s why it’s vital to know the difference between 301 and 302 redirects.
Being a data-driven marketer is about more than looking at Google Analytics once a month. It’s about using data to know how you did, and what to do next.