Being a data-driven marketer is about more than looking at Google Analytics once a month. It’s about using data to know how you did, and what to do next.
These Google Analytics channels help you identify how people found your site, and where your content is really resonating.Here’s what the channels mean, and how they are grouped according to Google.
Make better decisions about your email marketing campaigns by understanding how email open tracking works, and its pitfalls.
4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.
Content marketing has never been harder. This ultimate guide to content marketing campaigns will ensure that you get the most out of each and every campaign you run.
Introducing Sketchalytics, our new newsletter offering weekly micro-lessons in marketing and business one sketch at a time.
We asked Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, his thoughts on the content marketing challenge of building an audience. Here’s what he told us: