To optimize your pages, you’ll need to test them. And when it comes to website testing, there are two main ways of doing it: A/B Split Testing and Multivariate Testing.
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UTM parameters help you identify which websites, mediums, campaigns, and more are working to drive people to your site. Here’s how.
Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
Being a data-driven marketer is about more than looking at Google Analytics once a month. It’s about using data to know how you did, and what to do next.
These Google Analytics channels help you identify how people found your site, and where your content is really resonating.Here’s what the channels mean, and how they are grouped according to Google.
Make better decisions about your email marketing campaigns by understanding how email open tracking works, and its pitfalls.
4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.
