Marketing Funnel Insights
Gain insight into what topics and content drive awareness through conversion.
Understand what content is driving acquisitions by each marketing channel.
Discover the content that converts and get recommendations on what to write next.
Align your content to individual audience demographics.
How audiences convert
See the topics, by audience, that drive the most goal conversions.
Understand how topics are consumed on various devices.
Competitive content analysis
Understand the topics that are resonating with your competitors’ audiences.
See where you are outperforming your competition.
Find content gaps
Uncover content gaps you have relative to your competition.
From the Blog
4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.