The information architecture (IA) of your site is the foundation of its UX and SEO. Without an optimized IA, a site is difficult to navigate and understand by both end users and search engines. Here are the key components of a great IA.
Marketing Funnel Insights
Gain insight into what topics and content drive awareness through conversion.
Understand what content is driving acquisitions by each marketing channel.
Discover the content that converts and get recommendations on what to write next.
Align your content to individual audience demographics.
How audiences convert
See the topics, by audience, that drive the most goal conversions.
Understand how topics are consumed on various devices.
Competitive content analysis
Understand the topics that are resonating with your competitors’ audiences.
See where you are outperforming your competition.
Find content gaps
Uncover content gaps you have relative to your competition.
From the Blog
Native ads that look and feel like regular content on a site are not new. But are they still relevant? Or have they simply replaced most advertising?