We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on finding time to write. Here’s what he told us:
“One of the biggest challenges I face is finding time to write! I’m guilty of it, I know I HAVE to do it, but mixing in my travel schedule and running a team of 6 folks, and publishing Chief Content Officer magazine and….just everything else we’re doing with forecasting and budgeting, I just need to find the time to write more. It is just pivotal to what I do and I need to eat my own dog food if you will. I come from a journalistic background and I worked in the newspaper industry…when it was still an industry in the raging 90’s if you will and….what I found is when I take the time, when I slow down to speed up and I create something of value; whether it be a blog post or an article..or even a video like this, I think of creating something of value that will help someone. I find that it leads to some very educational conversations to someone for both and end-user as well as myself. What I found is I’ve seen some business come out of it, and I find that truly fascinating.
It’s counter-intuitive for a sales person to slow down to speed up. Whether it be writing for Inc., or Open Forum, American Business Media, or our own Content Marketing World…or even videos like this..like I said, when I take the time to do it I’ve seen some really good things come up out of it. And I think the most important thing is somewhat prophetic because I just created this earlier, is a ‘content calendar’. You’re probably saying, ‘You’re a sales guy! What do you need a content calendar for?’ Well when you think like a publisher, no matter who you are, and you create educational content, and you get good results whether that be engaging audience or engaging customers, good things DO come out of it.”
For more answers to the biggest content challenges, visit https://www.ceralytics.com/content-answers.