Conversion Optimization is the process of increasing the likelihood of a customer choosing you (or your product). But there’s a lot to it. Let’s dive in.
Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
Google Rank Brain is throwing a wrench in traditional SEO and content marketing tactics. This new algorithm has become the third-most important factor in SEO, and can make or break how well your content performs in search.
Let’s dig into what Google Rank Brain is, and how you can optimize your content for it.