Are you using the right keyword difficulty metric? You may be surprised. Keyword difficulty is an estimate of how hard it is to rank for a specific keyword in search results pages. Learn how to use it properly.
If you’re new to content marketing and SEO, or if you’re an old pro, uncovering keyword volume is essential to understanding what topics you should be covering.
Getting a firm understanding of your CLTV enables you to make better decisions on how much money you should spend to acquire new customers.
Removing customer friction from your business will get you more new clients and retain existing clients at a higher rate. Here’s what to look for and how to fix it.
The percentage of customers who leave your business over a specific time period is your churn rate. Here’s how to calculate it and what it means.
To optimize your pages, you’ll need to test them. And when it comes to website testing, there are two main ways of doing it: A/B Split Testing and Multivariate Testing.
A redirect is a way to tell browsers and search engines that a page has moved. Here’s why it’s vital to know the difference between 301 and 302 redirects.