One of the most important decisions for the long-term success of your content is focusing on the correct keyword. There are three categories of keywords, short, medium & long tail keywords. Let’s explore the differences and when you should use each.
Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
Our healthcare industry analysis uncovers what topics are written about the most, which topics are most popular with healthcare audiences, which topics are underutilized, and how effective the healthcare industry is at creating content that engages its audience.