Net Promoter Score is a way to measure the loyalty between a customer and an organization. It can replace many of the questions and legwork that go into customer satisfaction surveys, and often the response rate for it is much higher because it relies on asking one simple question.
Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
If you don’t have a customer engagement strategy, you are needlessly losing customers and revenue. Use these 4 tips to engage customers and get them back.
No longer is marketing just for driving brand awareness and conversions; it’s an organization-wide service provider filling a variety of roles.
Strategic advisor keynote speaker, research analyst, and author, Rebecca Lieb, sits down for a Q&A about the future of content marketing.
Competitive intelligence is the key to successful business strategies and is a must-have in any successful content marketing strategy.
How aligning goals and creating a strong culture of feedback between social and content teams can create a marketing powerhouse in your organization.