Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
A page loading in 2 seconds vs. 5 seconds increases bounce rates from 9% to 38%. Search engines know this, and want to serve faster pages as a result. Page speed has a huge effect on SEO as a result. Here’s how to increase your page speed and increase your own SEO.
4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.