One of the most important decisions for the long-term success of your content is focusing on the correct keyword. There are three categories of keywords, short, medium & long tail keywords. Let’s explore the differences and when you should use each.
Net Promoter Score is a way to measure the loyalty between a customer and an organization. It can replace many of the questions and legwork that go into customer satisfaction surveys, and often the response rate for it is much higher because it relies on asking one simple question.
Along with bounce rate, Avg. Time on Page is one of the most misunderstood web metrics out there.
Understanding how time is actually calculated for visits to your website will not only give you a better understanding of how people are engaging with your site’s content, but it will help you avoid common misconceptions about that performance.