Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
A page loading in 2 seconds vs. 5 seconds increases bounce rates from 9% to 38%. Search engines know this, and want to serve faster pages as a result. Page speed has a huge effect on SEO as a result. Here’s how to increase your page speed and increase your own SEO.
4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.
While the technology behind blockchain is pretty tough to grasp, marketers should at least have a fundamental understanding of the concept behind it.