If you have many pieces of duplicate content online, you want to tell search engines which piece of duplicate content they should actually be looking at. This is where canonical links come in.
Removing customer friction from your business will get you more new clients and retain existing clients at a higher rate. Here’s what to look for and how to fix it.
A redirect is a way to tell browsers and search engines that a page has moved. Here’s why it’s vital to know the difference between 301 and 302 redirects.
Link building is essential to SEO. Over the years many techniques have been utilized to build links, but some are more more organic (white hat) compared to others that are inorganic and downright sneaky (black hat). Here’s where the different techniques fall on the inbound link building spectrum.
Conversion Optimization is the process of increasing the likelihood of a customer choosing you (or your product). But there’s a lot to it. Let’s dive in.