What is a chatbot? These computer programs are designed to understand user requests and provide a natural-sounding response. Learn how they benefit digital marketing.
If you have many pieces of duplicate content online, you want to tell search engines which piece of duplicate content they should actually be looking at. This is where canonical links come in.
Are you using the right keyword difficulty metric? You may be surprised. Keyword difficulty is an estimate of how hard it is to rank for a specific keyword in search results pages. Learn how to use it properly.
Getting a firm understanding of your CLTV enables you to make better decisions on how much money you should spend to acquire new customers.
Removing customer friction from your business will get you more new clients and retain existing clients at a higher rate. Here’s what to look for and how to fix it.
The percentage of customers who leave your business over a specific time period is your churn rate. Here’s how to calculate it and what it means.
To optimize your pages, you’ll need to test them. And when it comes to website testing, there are two main ways of doing it: A/B Split Testing and Multivariate Testing.
A redirect is a way to tell browsers and search engines that a page has moved. Here’s why it’s vital to know the difference between 301 and 302 redirects.
Link building is essential to SEO. Over the years many techniques have been utilized to build links, but some are more more organic (white hat) compared to others that are inorganic and downright sneaky (black hat). Here’s where the different techniques fall on the inbound link building spectrum.
Conversion Optimization is the process of increasing the likelihood of a customer choosing you (or your product). But there’s a lot to it. Let’s dive in.