Most content you create will be evergreen content or trending content, whether you know it or not. However, knowing the difference and benefits of each can help you optimize your content strategy. Here’s how:
A user’s search intent should drive your approach to the content you create. Let’s look at how the 3 types of search intent affect your content.
Your Domain Authority is a HUGE ranking factor for search engines, so let’s explore what it is and how to increase it.
One of the most important decisions for the long-term success of your content is focusing on the correct keyword. There are three categories of keywords, short, medium & long tail keywords. Let’s explore the differences and when you should use each.
Our healthcare industry analysis uncovers what topics are written about the most, which topics are most popular with healthcare audiences, which topics are underutilized, and how effective the healthcare industry is at creating content that engages its audience.
Introducing Sketchalytics, our new newsletter offering weekly micro-lessons in marketing and business one sketch at a time.
Content strategies don’t happen by accident. Follow this 7 step guide to create a successful content strategy that aligns to business goals.
Competitive intelligence is the key to successful business strategies and is a must-have in any successful content marketing strategy.
Content intelligence is the science of identifying and predicting the content topics and themes that provide the most value to your audiences. It answers the question, “What content should I write?”