4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.
Content marketing has never been harder. This ultimate guide to content marketing campaigns will ensure that you get the most out of each and every campaign you run.
Introducing Sketchalytics, our new newsletter offering weekly micro-lessons in marketing and business one sketch at a time.
We asked Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, his thoughts on the content marketing challenge of building an audience. Here’s what he told us:
We asked Robert Rose, Chief Strategy Advisor at the Content Marketing Institute his thoughts on the content marketing challenge of content marketing ROI. Here’s what he told us:
If you don’t have a customer engagement strategy, you are needlessly losing customers and revenue. Use these 4 tips to engage customers and get them back.
Strategic advisor keynote speaker, research analyst, and author, Rebecca Lieb, sits down for a Q&A about the future of content marketing.
Content strategies don’t happen by accident. Follow this 7 step guide to create a successful content strategy that aligns to business goals.
Content intelligence is the science of identifying and predicting the content topics and themes that provide the most value to your audiences. It answers the question, “What content should I write?”
Your goals should be driven by the business strategy. Your metrics should be driven by your goals.