If you don’t have a customer engagement strategy, you are needlessly losing customers and revenue. Use these 4 tips to engage customers and get them back.
Strategic advisor keynote speaker, research analyst, and author, Rebecca Lieb, sits down for a Q&A about the future of content marketing.
The emphasis on delivering business results can lead us to push our product or service through content without us really understanding what our audience needs. This mentality distracts today’s marketer from starting with a solid content marketing foundation: building the right customer insights.