Removing customer friction from your business will get you more new clients and retain existing clients at a higher rate. Here’s what to look for and how to fix it.
The percentage of customers who leave your business over a specific time period is your churn rate. Here’s how to calculate it and what it means.
To optimize your pages, you’ll need to test them. And when it comes to website testing, there are two main ways of doing it: A/B Split Testing and Multivariate Testing.
A redirect is a way to tell browsers and search engines that a page has moved. Here’s why it’s vital to know the difference between 301 and 302 redirects.
Link building is essential to SEO. Over the years many techniques have been utilized to build links, but some are more more organic (white hat) compared to others that are inorganic and downright sneaky (black hat). Here’s where the different techniques fall on the inbound link building spectrum.
Conversion Optimization is the process of increasing the likelihood of a customer choosing you (or your product). But there’s a lot to it. Let’s dive in.
APIs (application programming interfaces) sound complicated, but they’re actually very simple concepts, and extremely powerful when used correctly.
Inbound links are one of the most important factors in SEO. So what are inbound links, and how can you utilize them to rank higher in search?
Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
Being a data-driven marketer is about more than looking at Google Analytics once a month. It’s about using data to know how you did, and what to do next.