Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
Google Rank Brain is throwing a wrench in traditional SEO and content marketing tactics. This new algorithm has become the third-most important factor in SEO, and can make or break how well your content performs in search.
Let’s dig into what Google Rank Brain is, and how you can optimize your content for it.
A page loading in 2 seconds vs. 5 seconds increases bounce rates from 9% to 38%. Search engines know this, and want to serve faster pages as a result. Page speed has a huge effect on SEO as a result. Here’s how to increase your page speed and increase your own SEO.
4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.