Attribution modeling determines which marketing activities get credit for a sales conversions and marketing goals. Here are the basics of attribution modeling, and how to do it yourself in Google Analytics.
Being a data-driven marketer is about more than looking at Google Analytics once a month. It’s about using data to know how you did, and what to do next.
When it’s time to put your content strategy into action, a content calendar will keep you on track, and make sure each piece of content aligns back to your business goals.
Google Rank Brain is throwing a wrench in traditional SEO and content marketing tactics. This new algorithm has become the third-most important factor in SEO, and can make or break how well your content performs in search.
Let’s dig into what Google Rank Brain is, and how you can optimize your content for it.
A page loading in 2 seconds vs. 5 seconds increases bounce rates from 9% to 38%. Search engines know this, and want to serve faster pages as a result. Page speed has a huge effect on SEO as a result. Here’s how to increase your page speed and increase your own SEO.
These Google Analytics channels help you identify how people found your site, and where your content is really resonating.Here’s what the channels mean, and how they are grouped according to Google.
Make better decisions about your email marketing campaigns by understanding how email open tracking works, and its pitfalls.
4 key goal types in Google Analytics can help you identify if your marketing efforts are succeeding or failing. Here’s what they are and how to set them up.
Influencer marketing is the process of leveraging influencers of a certain audience to share your content or mention your brand to their audiences. It is a very effective method for getting your brand and your message in front of engaged audiences.
While the technology behind blockchain is pretty tough to grasp, marketers should at least have a fundamental understanding of the concept behind it.