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Content Marketing Insights

The latest trends and best practices in content marketing, content intelligence and audience insights.
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What is a Chatbot and How Do They Work?

By Sketchalytics | Measurement, Sketchalytics, Strategy | No Comments

What is a chatbot? These computer programs are designed to understand user requests and provide a natural-sounding response. Learn how they benefit digital marketing.

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What is a Dimension in Google Analytics?

By Sketchalytics | Content Marketing, Measurement, Research | No Comments

A Google Analytics dimension is basically a characteristic of users that visit a website. Dimensions are used to categorize user data to better understand how groups of users interact on your site.

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What is Direct Traffic?

By Sketchalytics | Content Marketing, Measurement | No Comments

Having a majority of your audience coming through Direct traffic is not a good thing. It’s a sign that something is probably wrong in your marketing efforts. Here’s a breakdown of what Direct traffic is, isn’t, and what to do about it.

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Make your audience the hero featured image

Make Your Audience the Hero

By Sketchalytics | Content Marketing | No Comments

Writing for your audience means making them the hero of the story. But as marketers, we often want to be the heroes ourselves.

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Information Architecture Featured Image

Information Architecture: A Foundation of UX and SEO

By Sketchalytics | Content Marketing | No Comments

The information architecture (IA) of your site is the foundation of its UX and SEO. Without an optimized IA, a site is difficult to navigate and understand by both end users and search engines. Here are the key components of a great IA.

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3 Types of Machine Learning Featured Image

The 3 Types of Machine Learning

By Sketchalytics | Audience Research, Content Marketing, Research, Strategy | No Comments

While it sounds complicated, machine learning actually uses three straight-forward methods for “learning” something. Let’s dive into these learning models to see how they differ and which one may be a good fit for your data.

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Native Advertising Featured Image

What is Native Advertising? Is it still a thing in 2019?

By Sketchalytics | Content Marketing | No Comments

Native ads that look and feel like regular content on a site are not new. But are they still relevant? Or have they simply replaced most advertising?

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Canonical Links Featured Image

What are Canonical Links? Why are They Essential to SEO?

By Sketchalytics | Content Marketing, Sketchalytics | No Comments

If you have many pieces of duplicate content online, you want to tell search engines which piece of duplicate content they should actually be looking at. This is where canonical links come in.

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Keyword Difficulty Featured Image

What is Keyword Difficulty?

By Sketchalytics | Content Marketing, Research, Sketchalytics, Strategy | No Comments

Are you using the right keyword difficulty metric? You may be surprised. Keyword difficulty is an estimate of how hard it is to rank for a specific keyword in search results pages. Learn how to use it properly.

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Keyword Volume Featured

What is Keyword Volume and How is it Calculated?

By Sketchalytics | Audience Research, Content Marketing | No Comments

If you’re new to content marketing and SEO, or if you’re an old pro, uncovering keyword volume is essential to understanding what topics you should be covering.

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Recent Posts

  • What is a Chatbot and How Do They Work?
  • What is a Dimension in Google Analytics?
  • What is Direct Traffic?
  • Make Your Audience the Hero
  • Information Architecture: A Foundation of UX and SEO

Categories

  • Audience Research
  • Content Marketing
  • Measurement
  • Strategy
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What is Ceralytics?

Ceralytics is a content intelligence platform that clarifies your audience’s needs, identifies content that converts, and uncovers how you are positioned against your competition.

From the blog

  • What is a Chatbot and How Do They Work?
  • What is a Dimension in Google Analytics?
  • What is Direct Traffic?

Categories

  • Audience Research
  • Content Marketing
  • Measurement
  • Strategy

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  • Product
    • Content Analytics
    • Channel Optimization
    • Conversion Funnel Analysis
    • Competitive Intelligence
  • Services
    • Content Strategy
    • Content Optimization
  • Mission
  • Blog
  • Newsletter
  • Request Demo