The information architecture (IA) of your site is the foundation of its UX and SEO. Without an optimized IA, a site is difficult to navigate and understand by both end users and search engines. Here are the key components of a great IA.
Native ads that look and feel like regular content on a site are not new. But are they still relevant? Or have they simply replaced most advertising?
If you have many pieces of duplicate content online, you want to tell search engines which piece of duplicate content they should actually be looking at. This is where canonical links come in.
Removing customer friction from your business will get you more new clients and retain existing clients at a higher rate. Here’s what to look for and how to fix it.