Content marketing has never been harder. This ultimate guide to content marketing campaigns will ensure that you get the most out of each and every campaign you run.
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Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
We asked Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, his thoughts on the content marketing challenge of building an audience. Here’s what he told us:
We asked Chad Pollitt, Cofounder, Relevance.com, his thoughts on content distribution. Here’s what he told us:
We asked Jay Acunzo, creator of the podcast ‘Unthinkable’ his thoughts on writing quality content. Here’s what he told us:
We asked Jay Acunzo, creator of the podcast ‘Unthinkable’ his thoughts on the challenges of email newsletters. Here’s what he told us:
We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on helping clients find the right time to deliver a sales message. Here’s what he told us:
We asked Rebecca Lieb, Research Analyst, Keleido Insights, her thoughts on quick / real-time content marketing approval. Here’s what she told us:
We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on finding time to write. Here’s what he told us:
We asked Rebecca Lieb, Research Analyst, Keleido Insights, and Chad Pollitt, Cofounder, Relevance.com, their thoughts on global content marketing. Here’s what they told us: