Creating a content strategy for your audience requires knowing as much about your audience and their pain points as you can. Getting that winning strategy past the c-suite requires understanding their pain points as well.
Here’s how to make the sale to the c-suite.
We asked Peter Loibl, Head of Sales, Content Marketing Institute, his thoughts on helping clients find the right time to deliver a sales message. Here’s what he told us:
We asked Rebecca Lieb, Research Analyst, Keleido Insights, her thoughts on quick / real-time content marketing approval. Here’s what she told us:
We asked Rebecca Lieb, Research Analyst, Keleido Insights, and Chad Pollitt, Cofounder, Relevance.com, their thoughts on global content marketing. Here’s what they told us: