Our healthcare industry analysis uncovers what topics are written about the most, which topics are most popular with healthcare audiences, which topics are underutilized, and how effective the healthcare industry is at creating content that engages its audience.
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We asked Jay Baer, President of Convince & Convert, his thoughts on the content marketing challenge of having too many buyer personas. Here’s what he told us:
We asked Gini Dietrich, CEO of Arment Dietrich and Author of Spin Sucks, her thoughts on the content marketing challenge of only having a department of one person. Here’s what she told us:
Content strategies don’t happen by accident. Follow this 7 step guide to create a successful content strategy that aligns to business goals.
Competitive intelligence is the key to successful business strategies and is a must-have in any successful content marketing strategy.
Content intelligence is the science of identifying and predicting the content topics and themes that provide the most value to your audiences. It answers the question, “What content should I write?”