Why does so much content miss the mark? Organizations don’t have the proper tools and metrics to determine the topics that engage and drive their audience toward a buying decision. That’s where Ceralytics comes in.
Conversion Funnel Analysis of Your Content
Only about one-third of marketers say their content marketing is effective.
What’s worse, 90% of the content that businesses create fails to meet business objectives.
Uncover top-performing content
Uncover the topics that convert using a data-driven approach. Ceralytics shows your content’s influence over key metrics such as leads, sales, revenue, and more. Track each goal separately so you can see your content’s true impact.
Ceralytics analyzes all of your content and identifies the topics that are currently driving the most conversions on your site. With this information, you can create stronger calls to action that speak directly to your audience’s needs.
Create more content that converts
Content marketers can’t hammer a single topic and expect success. That’s why Ceralytics uses predictive analytics to identify under-utilized topics that will convert at a higher rate than other content. The result: increased goal conversions and content marketing effectiveness.
Analyze conversions by channel
A home run on one channel may strike out on another. Ceralytics provides insights into which topics drive conversions on social media, organic search and other inbound marketing channels, enabling you to optimize existing and future campaigns.
Tailor content to audience segments
Understand the topics that convert for new vs. returning visitors to create a content strategy that builds relationships over time and also gives quick wins to audiences who are ready to take an action immediately.
No more wasted content
You work hard. Ceralytics helps you optimize your content to ensure your content works hard too. Understand your audience, topic relevance, and industry competition in ways that were never before possible to drive bottom-line business results.