Competitive intelligence is the key to successful business strategies and is a must-have in any successful content marketing strategy.
Are you throwing away the majority of your content marketing budget creating content that doesn’t convert? Most Marketers are.
Great content marketing strategies don’t just happen. They are built from great content analytics and competitive insights.
Ceralytics is a content intelligence platform that uncovers the topics that drive awareness, engagement, and conversions on your site, and uncovers how you are positioned against your competition.See how we do it
The supply of online content has outpaced demand, leaving content marketers in a position where they are getting less effective each year. Despite being less effective, over 76% of marketers plan to create more content this year than last year.
To be effective, marketers can’t rely on only creating more content. The cycle is unsustainable, ineffective, and creates more of a problem than it solves. Instead, marketers need to embrace data-driven methodologies that tie to business results.
Watch this on-demand webinar to learn how Rebecca Lieb looks beyond obvious metrics (sales) and frivolous ones (likes) to explore less-than-obvious KPIs (like brand health and productivity) content marketers should use to demonstrate the dollar value of their efforts, and how Brandon Andersen utilizes content intelligence to drive the new marketing organization – from creating high-level awareness to making fundamental impacts on overall business strategies.
“Stop wasting time on ineffective content. Ceralytics helps content marketers identify the topics that matter to their audience.”
Jay Baer, NY Times best-selling author & President of Convince & Convert
What content marketing experts are saying about Ceralytics
“I’ve been waiting for a tool like this. Ceralytics not only identifies what content your audience truly values, it gives you the insights to create content that converts to real business results.”
Chad Pollitt, VP of Audience & Co-founder of Relevance
Great Content Strategies Don’t Just Happen
They are built from great content intelligence and competitive insights.
Getting the data you need to create a great content strategy should be easy, cost-effective and near real-time. That’s why the best content marketers choose Ceralytics to identify the topics that drive awareness, engagement, and conversions.